Liverpool launches new men's denim collection online

By

Obi Anyanwu

Published
Jul 19, 2017

Liverpool, the Los Angeles-based denim and sportswear line, announced on Wednesday the launch of its first men’s denim collection.

The new collection is available now on the Liverpool website and will be available at Stitch Las Vegas in August and Los Angeles men’s market, and by appointment at the brand’s showroom in New York City.

Founded in 2012, Liverpool offers trend-forward denim jeans that are designed to fit several body types through the use of innovative technology. The brand is under the creative direction of fashion industry veterans Jill and Ron Perilman, and is currently available at Nordstrom, Bloomingdale’s, Dillard’s, Von Maur, over 1,500 specialty boutiques and on its brand website.
 
The Liverpool men’s denim collection utilizes the brand’s Advanced Comfort Stretch denim with Coolmax technology, and is comprised of slim and relaxed straight leg jeans in waist sizes 29”-42” and inseams 30”, 32”, and 34”.

"We are fit fanatics committed to delivering the absolute best looking and most wearable jeans in the ever-changing denim market," said Ron Perilman, Co-Founder and President of Liverpool.  "Shoppers have fallen in love with our women's line and we're excited to bring our trend-forward design, cutting-edge fabric technology and uncompromising value to the men's market as well."
 
The Liverpool men’s collection will roll out to major department stores that currently offer the brand’s women’s collection.