Dutch lingerie retailer Hunkemoller launches collaboration with Fila
today Oct 17, 2018
Dutch lingerie retailer Hunkemöller has launched a footwear collaboration with South Korean sportswear brand Fila. The collection is part of the lingerie retailer’s HKMX sportswear range.
The collection, which marks the first partnership between the lingerie retailer and sportswear brand, consists of two styles and is available in four colors in the EU sizes 37 up to 41. The model Fila Disruptor Low is available in the colors ‘very berry red’ and black and the model Fila Original Fitness comes in 'wood rose' and 'rabbit gray'. The limited edition shoes retail between €89.99 and €119.99.
Hunkemöller said that the collection is inspired by the nineties and that the footwear collab with Fila can be used for both workouts as well as leisure wear.
The lingerie retailer introduced its sports formula in 2015. In April 2017, HKMX unveiled its first brand store in Berlin. The first Dutch branch of the lingerie retailer’s sports formula landed in 2018 at the Hoog Catharijne Mall in Utrecht. In the coming five years Hunkemöller aims to open 50 HKMX sportswear standalone stores.
The Original Fitness model is available online from 12 October and the Disruptor from 19 October. The shoes will be in stores from 22 October
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