Fendi Mania Fila collaboration steals the show at Galeries Lafayette in Paris

Luxury Italian label Fendi has teamed up with sportswear brand Fila to reinterpret its logo, unleashing madness on social media. Fendi’s new capsule collection showcases the Roman label’s fresh take on the urban wardrobe, a blend of streetwear, sportswear and luxury, which is now available at selected Fendi stores and multibrand retailers worldwide, via a series of special initiatives such as those with La Rinascente in Italy and Galeries Lafayette in France.
 
Fendi is hoping to hit jackpot with a collection that is all about the logo - Fendi

Fendi, which is owned by the LVMH group, has taken over the 11 shop windows of the Parisian department store’s Haussmann branch, and set up a pop-up store at its main entrance, where Fendi fans can discover the latest men’s and women’s ready-to-wear and accessories collections. Some of the items were seen last February on the Milan Fashion Week catwalks, during Fendi’s Autumn/Winter 2018-19 show.
 
Tapping the craze for 1980s and 1990s sportswear and for oversize logos, especially popular with youngsters, Fendi teamed up with Fila and turned to Scottish artist and Instagrammer Hey Reilly, who reinterpreted the Fendi logo using Fila’s brand lettering, especially its highly recognisable blue and red F, to create this special collection called Fendi Mania.


One of the collection’s looks - Fendi

 
From the star-spangled, Wonder Woman-inspired briefs to skin-tight dresses and handbags that blend the famous double-F Fendi logo with its revamped Fila-replica version, the collection is attractive for its vintage mood and highly contemporary fashion feel, playing constantly at mixing and matching logotypes and colours.

The Fendi Mania logo, in two colour combinations, red and blue or yellow and white, features on visually impacting diagonal stripes or as a motif patched on the garments: on sport jackets, parkas, down jacket, sweatshirts, jumpsuits, shorts, tops, overcoats and leggings, not to mention its presence on handbags, sneakers, sandals and boots.
 
A Fendi Mania model exclusive for Galeries Lafayette - Fendi

The products exclusively developed for Galeries Lafayette riff on the capsule collection’s signature items: two sweatshirts and a bomber jacket for men, a swimming costume, jackets, a skirt and a top for women, with prices ranging from €790 for sneakers, €950 for the hoodie, €980 for the bum-bag, €1,490 for the boots and €2,500 for the bomber jacket.

 

Translated by Nicola Mira

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