IMG announces sponsors, schedule and new NYFW logo

By

Obi Anyanwu

Published
Aug 8, 2015

IMG announced Thursday the sponsors and schedule for NYFW: The Shows and MADE Fashion Week, as well as a new logo for NYFW: The Shows. Lexus, Maybelline New York, TRESemmé, Intel, DHL, and E! Entertainment will sponsor NYFW: The Shows, and Accenture, American Express, Intel, Lexus, Macy’s, and Maybelline New York will sponsor MADE Fashion Week.

NYFW: The Shows will be held at the new venues, Skylight at Moynihan Station, located at the James A. Farley Post Office, and Skylight Clarkson Sq., which debuted with NYFW: Mens. The Shows will feature collections from NYFW regulars, Prabal Gurung, Rebecca Minkoff, Naeem Khan, Derek Lam, Badgley Mischka, J. Crew, Ralph Lauren, Tommy Hilfiger among others. MADE Fashion Week will feature Jeremy Scott, Baja East, Telfar, Jonathan Simkhai, Collina Strada, Cushnie et Ochs, Marissa Webb, Gypsy Sport, CG (Chris Gelinas), Adam Selman and additional designers.
 
“Evolving a high-profile event with this many moving parts takes time, effort, and the trust and support of the industry,” said Mark Shapiro, Chief Content Officer, IMG. “We’re so pleased with the response to the changes we’re making, and are excited to welcome new and returning designers and partners, as well as the MADE community, to the fold. We look forward to showing the industry all we’ve been working on come September.”

IMG unveiled a new brand identity for NYFW that was developed by Mother New York and is intended to help the industry easily identify shows and activations unique to IMG. MADE Fashion Week will retain its branding under the IMG umbrella.
 
Lexus has emerged as the new auto sponsor for NYFW and MADE following the departure of Mercedes Benz earlier this year. The automobile company joins Cadillac as one of the auto sponsors for the official New York Fashion events. Cadillac sponsored NYFW: Mens in July and sponsors New York Mens Day every season.
 
New York Fashion Week: The Shows and MADE Fashion Week will take place from September 10th through the 17th.