Momad and ShoesRoom to be held in same space

Translated by
Barbara Santamaria
today Dec 13, 2019
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Momad and ShoesRoom, which went their separate ways in 2015, are joining forces to host a joint showcase at Ifema in Madrid on 6-8 February, according to an announcement issued by the events’ organiser on Wednesday 11 December.

Momad and Shoesroom will take place in Madrid in February - Ifema

This will allow Ifema to organise “the largest trade event in the sector”, after a series of surveys conducted by Momad showed widespread support from ShoesRoom exhibitors. According to Ifema, 72% of those surveyed would prefer to showcase their footwear collection under Momad’s umbrella. Meanwhile, 64% of visitors evaluated a joint show as “positive”.

Ifema said it has always supported the sector’s needs. “Following the latest exhibitor survey, we will support the integration of both shows into a single and exclusive event to reflect a move towards what is known as ‘Canal Boutique’, stores that sell everything from clothing to accessories and footwear, under one roof,” said Ana Larrañaga from Ifema.

The Spanish trade body for footwear (FICE) welcomed Ifema’s decision, with CEO José Monzonís saying it will be “interesting to go back to a collaboration model in response to the sector’s needs.”

The last edition of Momad, held at Ifema on 12-14 September, welcomed over 15,200 visitors as well as 800 brands from 37 countries. Meanwhile, ShoesRoom by Momad took place in La Nave, Madrid on 20-22 September with a line-up of over 112 brands and more than 3,000 visitors.

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