Too Faced opens three UK stores

Makeup brand Too Faced is set to open three new retail locations in the UK, announcing stores in Bluewater, Stratford and Oxford.

The new stores will offer the full range of Too Faced products, including best-sellers like the Better Than Sex Mascara as well as the new Tutti Frutti line, which will only be available in UK Too Faced stores. The Bluewater store will open on 10th October, the Stratford store on 12th October, and the Oxford store on 24th October.

The interior design concept of each store was conceived to encourage shoppers to post photos on social media, with fixtures like life-sized Too Faced products, neon lights and a peach tree inspired by the brand's Sweet Peach and Peaches and Cream palettes, creating what the brand dubs "Instagrammable" moments in a press release.

Each opening will include celebratory special events, discounts and gifts, as well as promotions such as scratch cards, free items with purchase, and special-edition totes.

The new store openings are part of Too Faced's ongoing international expansion plans and have the potential to boost the brand's UK sales as the holiday season approaches.

Co-founded by Jerrod Blandino and Jeremy Johnson, the Estée Lauder-owned brand is known for its cruelty-free products and hyper-feminine aesthetic. The California-based brand opened its first global flagship in London last year.

Too Faced opens three UK stores

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